Many start up organisations are now using social media channels as a way to develop their brand and initial customer base. It's a really great concept due to the low set up costs as well as the ability to capture a large audience, locally, nationally and globally. But, have you taken the time to consider … Continue reading Social media: the new customer hotline

As with all elements of business, it's important that you start with putting together a plan. Your marketing plan is essential to understanding when, why and how you are going to promote your business and reach out to your customers. All good business plans should cover aspects of your marketing plan   Where the story … Continue reading In the beginning, there was a plan.

One of the biggest challenges, or risks, to your business is not putting yourself in your customers shoes but assuming that your behaviour, likes or dislikes are representative of your customers. The analogy of "I like blue, so why don't you" is a simple expression that articulates the difference of opinion that businesses owners and … Continue reading I like blue, so why don’t you?

No matter what sort of business you are in, you will always have a target customer or target audience. This target customer is extremely important to you and it's critical to your business to clearly define and understand who they are - you could say that they will be the foundations to the success of … Continue reading The importance of your primary customer

A brand is the foundation of all businesses - but where do you start?