Working in marketing, you get to see and hear a lot of interesting opinions and also get to witness some common mistakes made when trying to market your own business.

I am very fortunate to have worked, and continue to work, in a broad marketing role that allows me to deal directly with business owners, helping to manage their local area marketing, whilst also managing a national marketing calendar of activity. It was this that has led me to create my blog and become “The Marketing Elf”.

Introducing the Marketing Elf

With over 15 years practical marketing experience, an undergraduate degree and a Masters degree in Marketing, I’ve developed a strong understanding of marketing across many different industries and fields. I want to take the opportunity to share this information with small businesses who are trying so hard in a very competitive environment just to cut through and be recognised by their customers, whilst also developing a way to be remembered so as to develop repeat or referral business.

A way for me to share my knowledge with a broader audience. People who might benefit greatly from guidance a lot of the time can’t afford to go to a consultant. Whether you’re a plumber, accountant, cafe, retailer, or in any type of business, I hope that you find my blogs useful and, most importantly, thought-provoking. Every situation I talk to might not be suitable for your circumstances, but as long as you are able to think practically about marketing and how it can work, or should work, for you, then I will be a happy little Elf!

As a full-time working mum, I feel that this is a great opportunity for me to share my knowledge whilst also focusing on what’s important.

I hope you find my blog posts informative and educational.

The Marketing Elf

2017