Looking for a few hints & tips
One of the parts of my job that I love is sharing my experiences. My blog is a way to provide you with some insight in to key topics, and challenges, that I see from my day to day experiences in marketing.
Influencer Marketing: fab or fad?
With the continued rise of social media we’ve also seen a dramatic increase in influencers taking over our feeds. Using personalities to help promote a business is not a new thing, it’s just had a complete shift since the advancement of social media. Social media has meant that audiences no longer have limited regional or…
Customer Reviews: The forgotten Marketing Tool
In marketing, one of the circular activities that we are hopeful to see integrated into many businesses are honest customer reviews. Reviews are a great way to help promote your business and also provide confidence with new customers, drive sales and also internal improvements thanks to the feedback received. The benefits of reviews ensure that,…
The forgotten importance of usage rights
I’ve just been reading a very interesting news article that does raise a few questions about the increased use of spontaneous content in social and the apparent lack of permission that is being sought by creators before publishing content. The article that has highlighted some concerns for me is from news.com.au and can be accessed…
Leveraging media in socials: opinion
I’ve recently been a little bit surprise at the volume of businesses choosing to leverage recent media in their social posts, both within LinkedIn and consumer socials. Now, I understand that media is very current and, in many circumstances, will capture the attention of viewers however, I feel you need to act with a level…
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The Marketing Elf 