Author Archives: jeschalmers

With the continued rise of social media we’ve also seen a dramatic increase in influencers taking over our feeds. Using personalities to help promote a business is not a new thing, it’s just had a complete shift since the advancement of social media. Social media has meant that audiences no longer have limited regional orContinueContinue reading “Influencer Marketing: fab or fad?”

I’ve just been reading a very interesting news article that does raise a few questions about the increased use of spontaneous content in social and the apparent lack of permission that is being sought by creators before publishing content. The article that has highlighted some concerns for me is from news.com.au and can be accessedContinueContinue reading “The forgotten importance of usage rights”

I’ve recently been a little bit surprise at the volume of businesses choosing to leverage recent media in their social posts, both within LinkedIn and consumer socials. Now, I understand that media is very current and, in many circumstances, will capture the attention of viewers however, I feel you need to act with a levelContinueContinue reading “Leveraging media in socials: opinion”

With Tik Tok usage continuing to grow, it’s no wonder that many businesses are jumping on board and creating their own presence within the channel, BUT the big question remains: Is it right for me? This article provides some general information about Tik Tok and how it’s used to help you understand whether it’s worthContinueContinue reading “Tik Tok: A marketers insight”

As we come towards the end of the financial year for many businesses, now is a great time to start to planning your marketing for the next 3-6 months. Previously, for many, the energy of a new year meant many businesses or business owners would leap into developing a new plan, looking at various changesContinueContinue reading “Take the time and plan ahead”

One of the key elements of branding is finding the balance between getting your message across and overwhelming your audience. After a lot of conversations around branding and number of messages, I thought it helpful to present some tips on how to establish a balance to ensure that your brand doesn’t confuse your audience orContinueContinue reading “When is too much really too much?”

If you’re feeling frustrated with your personal social feed at the moment, you’re not alone. It appears that many businesses out there have gotten a bit lost when it comes to using social channels to communicate with consumers. Social disengagement is not a new or uncommon term but I believe that it’s not taken seriouslyContinueContinue reading “Surviving the social disengagement”

I’ve been chatting with a lot of people coming out of lockdowns about their want to go hard and fast to drive new business and recover some of the substantial losses that many businesses have faced these past couple of years. It’s been interesting to listen to points of view about how far and wideContinueContinue reading “Why it’s important to think local”

If I look back over the past twenty years working in the industry, I can say that one of the biggest opportunities and challenges that have presented many small businesses is getting your brand message and advertising across creatively, without it costing a fortune! Over the years, I’ve been so fortunate to work with someContinueContinue reading “Canva: Small business survival or redundancy of the graphic designer?”