As we move into a new year, you hear a lot about new year resolutions that people have made to help improve themselves in one way or another. Much of this is around health, family and finances all with a goal to find the desired self. Similar to individuals, businesses too have a great opportunity … Continue reading Set a New Years resolution for your business
What a journey we've all been. I feel that everyone can agree that the last six months has not only been challenging but what a learning journey we've been on. With the quick onset of COVID, we had to learn to adapt so much of our life in such a short time frame (hours even), … Continue reading Understanding your post COVID customer
Many years ago we were all introduced to a professional network called LinkedIn, an ability to connect with peers from other businesses and help to meet interesting people to learn from, aspire to and hopefully help to drive career opportunities for in the future. Previously, receiving a LinkedIn invite to extend your professional network was … Continue reading Please don’t confuse LinkedIn with speed dating
Photo by Artem Beliaikin on Pexels.com For many small businesses opening their doors this morning is a challenge in so many more ways than before. With the reality that there are going to be ongoing restrictions controlling how people eat, exercise, relax and socialise are making many small business owners concerned about what to do … Continue reading Keeping sight of the big picture, from your own backyard
What a rollercoaster ride the last month has been for everyone. I can't think of anyone who hasn't been affected in one way or another with the COVID-19 pandemic, globally. Every day we are getting updates from government and businesses on changes that they are making, whether this is from closing locations through to bringing … Continue reading Preparing for a new normal
In times like these, do we adapt or sit still?
I know it's been a while since I've posted and take it from me, I have lots of unfinished blogs of great wisdom and advice of marketing for your business sitting in the background. I might have some time in the near future to finish them but I feel that now isn't a time to … Continue reading Forced Change: how small businesses have taken charge of their destiny
When developing marketing and advertising campaigns it is very easy to get caught up by the fancy stuff. We all strive to have the best and most creative execution that could win awards, but it's so important to look beyond the surface and assess the creativity accurately and logically. But how? I've both worked with … Continue reading Assessing creativity by looking beyond the creative.
As a customer who is a little passionate about retail marketing, I get so frustrated when I can't very quickly grasp the key message that marketing are trying to tell me. We hear so often the phrase, "I'm time poor" and I'm a culprit of using it myself so why, as marketers, do we often … Continue reading Drop the BS – just tell me ”what’s in it for me”!
As a marketer, there is one thing that makes me cringe the most and that is when a customer service representative clearly isn't engaged with the marketing direction of the business they work for. Recently I was shopping for what I would deem, a large ticket household item, and so wandered to some local retailers. … Continue reading Marketing? What marketing campaign?
