When many people think about marketing, they immediately go to external channel selection and getting messages out large and bold for everyone to see. This is great if you are wanting to just push your brand, but ensuring that people understand the value of your brand and develop a loyal following is a very different … Continue reading Turning staff into your most powerful marketing tool
Category: Uncategorized
The NSW gift card legislation change – what all businesses need to know
Recently a mandatory change has been made within the NSW government that is forcing businesses to change their gift card expiry dates to a minimum of 3 years. Being mandated in NSW, many would assume that this legislation would only affect businesses physically trading in NSW, but the sneaky way that the legislation has been … Continue reading The NSW gift card legislation change – what all businesses need to know
Using Facebook for local advertising: why free isn’t always best
Facebook has certainly grown as a marketing channel for small and large businesses alike. From it’s early infancy as a university social network site through to a global communication channel, Facebook offers endless opportunities to businesses to communicate directly or indirectly with customers and target audiences simultaneously. It’s simple nature of communication makes it very … Continue reading Using Facebook for local advertising: why free isn’t always best
In my opinion: What I learnt about marketing at Christmas, as a marketer and a mum
In marketing, we tend to get to Christmas before it's really begun. The lead up from September is crazy and we are celebrating the New Year by early November. We have catalogues planned, TV booked, press ads made, radio recorded and are just adding the tinsel at the end. As we are busy planning things … Continue reading In my opinion: What I learnt about marketing at Christmas, as a marketer and a mum
I don’t want to brag…but….
We all have one of those friends who just likes to talk about themselves, actually, if we look deep down, at one time we've probably been that friend too. As much as we want to listen and be a good friend by continuing to listen to the amazing things that they've done an seen but … Continue reading I don’t want to brag…but….
Did I forget to mention…..
When it comes to marketing, one of the most common mistakes that people make is not being clear on exclusions, or terms and conditions, related to services or offers that they have incorporated as part of their offering. This isn't just frustrating for customers, but also for the businesses when customers start calling and asking … Continue reading Did I forget to mention…..
Start with a little test…the results might surprise you!
Marketing channels and media selection has been evolving for a long time but, like everything, all campaigns start with an idea, an objective and a little bit of hope. Test and learn is something that many large companies rely on to try different marketing strategies, before launching it on their entire customer base. The goal … Continue reading Start with a little test…the results might surprise you!
Tips on reviewing media options
As a customer, you would appreciate the number of different ways that you absorb and receive messages. As technology has evolved, so has marketing and media selection with now an ever growing list of channels available for a single business to select from. You will even find that there are variations within channels. As a … Continue reading Tips on reviewing media options
Customer, customer, wherefore art thou customer?
One of the greatest challenges when developing a marketing plan is understanding where to find, reach and engage with your customer. In today's society, people are time poor, including you, me and of course, our customers, so needing to reach them at a time and place that is suitable to them as well as one … Continue reading Customer, customer, wherefore art thou customer?
Managing Media Sales Reps
Buying the right media is critical to the success of any business and ensuring that you get the right deal is essential. One of the biggest challenges that I've seen with small business is the constant "have I got a deal for you" from media reps. Media reps are employed by media companies to sell … Continue reading Managing Media Sales Reps
