I’ve been extremely fortunate lately to have time to explore and be a part of some really interesting projects, within business as well as personally. Much of it has resulted in me challenging myself in one or another and it’s been fantastic but has also resulted in lots of creative ideas scribbled down in myContinueContinue reading “Building and restoring your foundations”
Author Archives: jeschalmers
Set a New Years resolution for your business
As we move into a new year, you hear a lot about new year resolutions that people have made to help improve themselves in one way or another. Much of this is around health, family and finances all with a goal to find the desired self. Similar to individuals, businesses too have a great opportunityContinueContinue reading “Set a New Years resolution for your business”
Understanding your post COVID customer
What a journey we’ve all been. I feel that everyone can agree that the last six months has not only been challenging but what a learning journey we’ve been on. With the quick onset of COVID, we had to learn to adapt so much of our life in such a short time frame (hours even),ContinueContinue reading “Understanding your post COVID customer”
Please don’t confuse LinkedIn with speed dating
Many years ago we were all introduced to a professional network called LinkedIn, an ability to connect with peers from other businesses and help to meet interesting people to learn from, aspire to and hopefully help to drive career opportunities for in the future. Previously, receiving a LinkedIn invite to extend your professional network wasContinueContinue reading “Please don’t confuse LinkedIn with speed dating”
Keeping sight of the big picture, from your own backyard
Photo by Artem Beliaikin on Pexels.com For many small businesses opening their doors this morning is a challenge in so many more ways than before. With the reality that there are going to be ongoing restrictions controlling how people eat, exercise, relax and socialise are making many small business owners concerned about what to doContinueContinue reading “Keeping sight of the big picture, from your own backyard”
Preparing for a new normal
What a rollercoaster ride the last month has been for everyone. I can’t think of anyone who hasn’t been affected in one way or another with the COVID-19 pandemic, globally. Every day we are getting updates from government and businesses on changes that they are making, whether this is from closing locations through to bringingContinueContinue reading “Preparing for a new normal”
Should you change your marketing approach?
In times like these, do we adapt or sit still?
Forced Change: how small businesses have taken charge of their destiny
I know it’s been a while since I’ve posted and take it from me, I have lots of unfinished blogs of great wisdom and advice of marketing for your business sitting in the background. I might have some time in the near future to finish them but I feel that now isn’t a time toContinueContinue reading “Forced Change: how small businesses have taken charge of their destiny”
Assessing creativity by looking beyond the creative.
When developing marketing and advertising campaigns it is very easy to get caught up by the fancy stuff. We all strive to have the best and most creative execution that could win awards, but it’s so important to look beyond the surface and assess the creativity accurately and logically. But how? I’ve both worked withContinueContinue reading “Assessing creativity by looking beyond the creative.”
Drop the BS – just tell me ”what’s in it for me”!
As a customer who is a little passionate about retail marketing, I get so frustrated when I can’t very quickly grasp the key message that marketing are trying to tell me. We hear so often the phrase, “I’m time poor” and I’m a culprit of using it myself so why, as marketers, do we oftenContinueContinue reading “Drop the BS – just tell me ”what’s in it for me”!”
The Marketing Elf 