One of the biggest challenges, or risks, to your business is not putting yourself in your customers shoes but assuming that your behaviour, likes or dislikes are representative of your customers. The analogy of “I like blue, so why don’t you” is a simple expression that articulates the difference of opinion that businesses owners andContinueContinue reading “I like blue, so why don’t you?”
Author Archives: jeschalmers
The importance of your primary customer
No matter what sort of business you are in, you will always have a target customer or target audience. This target customer is extremely important to you and it’s critical to your business to clearly define and understand who they are – you could say that they will be the foundations to the success ofContinueContinue reading “The importance of your primary customer”
Lets start to build a brand
A brand is the foundation of all businesses – but where do you start?
The Marketing Elf 